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	<title>Measurement</title>
		<link>http://www.ibiscommunication.co.uk/measuring-outputs-and-inputs/</link>
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		<pubDate>Mon, 19 Oct 2009 16:40:30 +0000</pubDate>
		<dc:creator>Paul Roberts</dc:creator>
				<category><![CDATA[Measurement]]></category>

		<guid isPermaLink="false">http://www.ibiscommunication.co.uk/?p=471</guid>
		<description><![CDATA[The subject of my (newly) teenaged son’s homework came up the other day, a familiar if delicate subject for any parent. Is he getting enough? Is he doing enough? And what are his marks like? Partly in an attempt to move on (is October of Year 8 really the right time?), I suggested ‘worrying about outputs not inputs’ by which I think I meant ‘exam results’. It’s not the first time I’ve used those words, as anyone with whom I’ve ever done a comms survey will testify. But with a number of communication and engagement surveys currently on the go, it seems a good time to revisit the argument.

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