Collaboration Readiness Tool
To help organisations understand and quantify levels of employee readiness for Enterprise 2.0 collaboration technologies, we've developed a research methodology called the Collaboration Readiness Tool (CRT). The CRT is built around three dimensions:
- The ability the individual has for using a collaboration technology, determined by their current use outside work
- The appetite the individual has for using that collaboration technology at work
- The perceived availability of the collaboration technology in their organisation today
By answering a dynamic series of questions we assign an individual to one of 8 possible profiles, each reflecting different combinations of readiness across all three dimensions. Profiles are then aggregated to build an overall readiness map for the organisation (for a one or more technologies):
Each profile reflects a different set of needs, whether it's education, building a compelling business case, or simply deploying new tools and processes to an eager audience. By segmenting its employee population and understanding the diverse needs therein, an organisation can build a more effective strategy for driving successful adoption of Enterprise 2.0 collaboration technologies and processes.
| Description | Example | |
| Citizen | Completely comfortable in the collaborative environment and deriving considerable benefit from it | The project manager who blogs regularly and manages conversation through discussion threads |
| Proponent | Willing and able to get started but lacking the necessary tools | The marketing manager who is struggling to set up a global community for his product |
| Adventurer | Excited by the possibilities but lack of experience may lead to unintended consequences | The CEO who wants to blog without a plan in place |
| Hesitator | Digitally experienced and equipped with the tools but not convinced of their application at work | The IT manager who thinks online discussion is a waste of time |
| Investigator | Keen and willing but needs to be properly supported if this enthusiasm is to be harnessed | The Financial Controller who believes ‘we should do something about social media’ |
| Prospect | Digitally active outside work but largely unaware of the opportunities internally | The call centre operative who runs much of his life through Facebook |
| Questioner | A newcomer in an unfamiliar and potentially uncomfortable world | The middle manager now required to complete and maintain a LinkedIn profile |
| Outsider | Living in a world as yet untouched by collaborative technologies | The salesman who spends much of his time with customers |
Our recent ICEmarq™ research suggests the following profile for adoption of key features of social and professional networks within organisations in the UK:
We can run the Collaboration Readiness Tool for you so you can build a more accurate picture of Enterprise 2.0 readiness in your organisation, and help you understand how to improve it. We can also compare your results to external benchmarks, placing your situation in a wider context and helping you set realistic targets.