Insights is an occasional series of articles in which we take a look at some wider trends impacting on internal communication. In this first article, Paul Roberts, Managing Director of Ibis Communication asks why we should be introducing greater diversity into the way we communicate internally.
A recent piece of research with one of the UK's best known companies provided us with a fascinating statistic: that only one third of staff prefer to receive communication in a read-only form. Of the rest, over 40% prefer to receive it in an audio-visual form, whilst the remaining 25% want to interact with the content they receive by either discussing it locally with colleagues or more widely with other communities across the organisation.
But despite this spread of preference, read-only remains the dominant form of internal communication. Read on...
View an article by Paul Roberts in Melcrum's SCM magazine (March 08), with a focus on providing communication in the most appropriate way for different audiences.