State of Engagement™
To provide organisations with a way of defining and measuring engagement with key messages, we have a research methodology called the State of Engagement™. It is built around two key dimensions: intellectual clarity and emotional connection.
Clarity focuses on what the individual understands about the message whilst connection focuses on the extent to which s/he supports and believes in the message. Different combinations of each will yield some very different engagement profiles.
Our recent ICEmarq™ research suggests the following profile for the UK:
The results allow us to draw some fundamental conclusions about levels of engagement with strategy and key messages generally in the UK.
- Just 15% of employees are fully engaged which means 85% are in some way not;
- One in five is in the 'red zone' which denotes a significant degree of disengagement;
- Over 50% occupy the middle ground, neither engaged nor disengaged. Their neutrality and sheer numbers mean they hold the balance of power;
We can run the State of Engagement™ survey for you so you can understand much more about engagement with key messages in your organisation. We can also compare your results to the UK norms so you can see more easily exactly where your priorities should lie.