To define and measure employee engagement, we've developed a methodology called the State of Engagement™.
It has two fundamental dimensions:
intellectual clarity and emotional connection. Clarity focuses on what the individual knows or understands about the organisation and his or her role within it whilst connection focuses on how the individual reacts to this knowledge and feels about the organisation. Different combinations of each will yield some very different engagement profiles:

To establish a benchmark against which organisations can compare their own levels of engagement, we invited a sample of over 1,400 people to answer a range of questions allowing us to rate their overall clarity and connection. The sample was drawn from all industry sectors and across all levels and business functions and the research conducted by Ciao!
The results give us the following engagement profile for the UK:

The results allow us to draw some fundamental conclusions
about employee engagement in the UK.
- Just 13% of employees are fully engaged which
means 87% are in some way dissatisfied with the relationship with
their employer;
- One in four is in the 'red zone' which denotes a
significant degree of disengagement;
- Approaching half occupy the middle ground, neither engaged
nor disengaged. Their neutrality and sheer numbers mean they
hold the balance of power in many organisations;
- Just 16% have strong connection, exactly half the proportion with high clarity. Improving connection must therefore be the top priority.
You can find further detail about the various indicators, differences by industry, business function and job role and why this really matters in the full report.
We'd love to run the State of Engagement for you so you can compare your results to the UK norms and determine exactly what you need to do to boost employee engagement!
To download the full report please click here
Our pdf version includes the following :
Executive summary
The State of Engagement™ in the UK
More about clarity
More about connection
The strategy gap
Engagement by company size and industry sector
Engagement by role and business function
Why it matters
What now?