Engaging employees with a sponsorship deal
With a growing number of media platforms, sponsorship is becoming increasingly important in the overall marketing mix. Clearly there has to be a good fit between the brand and the sponsorship vehicle. But just as importantly, employees have to engage with the sponsorship and the rationale behind it if it is to deliver its full value. Here's our quick guide to engaging your staff with your sponsorship.
Preparing a communication plan
Effective communication always depends on effective communication planning. So if you've not prepared a communication plan before click here for five simple steps to build one.
Introducing or refreshing team briefing
Team briefing is one of the most common ways to promote face to face communication in an organisation. Use our checklist to make sure your process is as effective as it can be.
Launching a regular CEO Communication
Whether by email, blog or video, CEOs are increasingly keen to communicate directly with staff. Whilst this is great news for any communicator, the fact that just about everyone in the organisation will see it means it has to be right. Here are some tips for ensuring success.
Delivering inclusive communication
Inclusivity (or diversity) is an emerging theme in internal communication and means providing communication in a form that best meets the needs of the receiver. New technology, a more multi-lingual workforce and the law are combining to force organisations to communicate in a way that doesn’t alienate staff. This toolkit provides you with a starting point for delivering inclusive communication.