Strategy and planning
Good strategy and planning sits at the heart of all effective internal communication. We work in collaboration with our clients to develop best in class strategies that span entire organisations or simply focus on a particular function, programme or channel.
Typically, our strategy development process will start with the identification and segmentation of all audiences. We follow this by agreeing objectives, messages and media plans for all target segments. Identifying appropriate metrics is also fundamental to our approach. Depending on your organisation and communication needs, you may also need to have a strategy that safely facilitates your employees driving communication both inside and outside of the organisation.
Core activities include
- Segmenting audiences to ensure communication can be targeted effectively
- Undertaking strategic internal communication reviews
- Aligning stakeholders around key messages
- Developing communication strategy for functions, programmes and channels
- Establishing governance structures and process creation
The result is a strategic framework that drives internal communication activity and supports your business needs.