Success measurement
All communicators recognise the importance of demonstrating a return on investment in internal communication. We can help you do this by identifying the things you want to measure and by running programmes to track your progress.
Measurement can take the form of a simple quantitative survey run either online or by self-complete forms, or it can involve qualitative research in the form of focus groups and interviews. All communicators recognise the importance of demonstrating a return on investment in internal communication. That’s why we’ve developed a measurement service called ICEmarq™ which is built around a question bank of over 400 questions, benchmark data to place survey results into context and the flexibility to run a measurement programme with different levels of external involvement.
Core activities include
- Building measurement programmes that baseline and benchmark your activities
- Undertaking measurement using a range of quantitative and qualitative techniques
- Developing dashboards and other presentation techniques to convey the progress you are making
- Tracking and measuring campaign success
- Helping you use the data to improve what you are doing
The result is metrics that demonstrate the progress you are making and help you improve performance.